Job Description
Support Lincoln In-Car digital product and experience definition and implementation, Lincoln vehicle OTA planning and reconciliation
- Key Roles and Responsibilities of Position
- Generate user insights and synthesize it into relevant in-car features and experiences
- Support a Lincoln product marketing PoV (Point of View) to ensure digital experience and product offering are consistent with Lincoln top experience
- Define digital product line experience, requirements, roadmap and success metrics
- Drive Lincoln OTA plan planning and delivery
- Support vehicle OTA and Go-To-marketing (GTM) process.
- Input product marketing manager on GPDS marketing equation for program gateway
- Identify Marketing Sales & Service process improvements and best practices.
- Number of Direct Subordinates
0
- Preferred previous experiences / competencies to prepare for the position
Education Qualification
No. of Years of Experience
- 3+ yrs experience. Digital Marketing and sales experience is preferred.
Preferred Previous ExperiencesLeadership Skills
- Ability to champion brand product development with cross functional teams
Functional/Technical Skills
- Ability to effectively communicate key marketing deliverables to key stakeholders
- Understanding of product development process, market research and marketing deliverables
Special Knowledge Required
- Expertise in smart connected vehicle products
- IT knowhow
Skills Sets Required
- Customer centric and strategic thinking
- Balance of technical knowledge and business acumen
Any Others
- Strong Self-starter, and have the ability to take responsibility for team deliverables.
- Emotional resilience and ability to lead team with maturity